This week’s standout campaigns embody the return of Spotify Wrapped, the streamer’s annual celebration and evaluation of customers’ listening habits.
After receiving backlash for leaning too closely into AI final 12 months, Wrapped 2025 noticed greater than 200 million engaged customers, a 19% year-over-year improve, in response to Spotify.
Other highlights embody Apple’s campus musical with a solid of disabled college students and McDonald’s vacation advert starring the Grinch.
Plus, we debut a brand new function, Most Effective Ad of the Week, in partnership with EDO.
Keep scrolling for extra.
Creative highlights
Spotify | Wrapped (in-house)
Spotify took a extra human-centered strategy to Wrapped after sparking backlash for its use of AI final 12 months.