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Japan outlaws ‘stealth advertising’

Japan’s Consumer Affairs Agency has moved to crack down for the primary time on the shady promoting follow often known as stealth advertising.

It has designated it as an act banned beneath the legislation towards unjustifiable premiums and deceptive illustration.

The regulation will take impact from October 1.

Stealth advertising entails promoting that blurs the road between folks making real suggestions for services and paid promotions.

It known as for phrases equivalent to “advertisement” or “promotion” to be clearly displayed.
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