New Delhi [India], October 12 (ANI): VI-JOHN has strengthened its grooming portfolio with a snug, value-driven shaving resolution for the mass market. Reinforcing its dedication to creating high quality grooming accessible to a wider base of shoppers, VI-JOHN introduced the launch of the VI-JOHN Shave Pro Twin Blade Razor, an inexpensive shaving resolution designed to ship a easy, snug, and dependable shaving expertise for the mass Indian market in Bihar, Jharkhand and Odisha.Â
Priced at simply 20, the razor goals to bridge the hole between low-cost disposable razors and premium multi-blade programs by providing improved shaving efficiency at an accessible worth level.
The launch marks VI-JOHN’s strategic entry into the inexpensive razor class because the model continues to strengthen its presence throughout the broader males’s grooming ecosystem. Building on its sturdy legacy in shaving preparations and grooming merchandise, the corporate goals to make upgraded shaving experiences accessible to shoppers throughout city, semi-urban, and rural India.
Speaking on the launch, Ashutosh Chaudharie, GM Marketing, VI-JOHN Group, stated, “At VI-JOHN, we have always believed that quality grooming should be accessible to every consumer. Shaving is an everyday ritual for millions of Indian men, and we saw an opportunity to introduce a product that delivers both comfort and value. With the launch of the VI-JOHN Shave Pro Twin Blade Razor, we aim to offer consumers a reliable grooming solution that combines quality, performance, and affordability. This launch also reflects our larger vision of democratising quality grooming and expanding VI-JOHN’s presence across the shaving ecosystem.”
The razor options two tremendous sharp Japanese blades designed to supply a better and extra exact shave with minimal effort. It additionally contains an Aloe Vera lubrication strip that helps soothe the pores and skin, enhance glide, and cut back irritation throughout shaving. Additionally, the razor’s longer ergonomic deal with gives higher grip and management, enhancing stability and serving to minimise the chance of nicks and cuts throughout on a regular basis use.
The product has been developed maintaining Indian grooming habits and client preferences in thoughts, the place affordability, comfort, and dependable efficiency stay key buy drivers. With a big proportion of shoppers nonetheless counting on primary shaving options, VI-JOHN recognized a robust alternative to introduce a better-quality razor that balances consolation, efficiency, and worth.
India’s grooming market continues to see rising demand for inexpensive but efficient grooming merchandise, significantly throughout Tier 2, Tier 3, and rural markets the place grooming consciousness and aspirations are steadily rising. With almost 65% of India’s inhabitants residing in semi-urban and rural areas.
With the launch of Shave Pro, VI-JOHN continues to strengthen its dedication to delivering inexpensive, dependable, and accessible grooming options for Indian shoppers. (ANI)