BusinessWire India
Bengaluru (Karnataka) [India], July 24: Indian cricket’s summer season calendar is an oft wanted springboard by manufacturers, that leads into the festive season and the purpose was strengthened this yr with ITW Universe, one of many world’s main sports activities, leisure, and future media consulting corporations, securing a variety of model partnerships for the India Tour of Zimbabwe T20I Series that began on 23 July 2026. ITW has, during the last 15 years, launched over 5000 manufacturers to cricket.
For the three match T20I collection, manufacturers from numerous sectors – from monetary providers to schooling to healthcare to leisure – have come on board as on-air broadcast sponsors. Among them, InsuranceDekho, one among India’s fastest-growing insurtech corporations, is the On-air Co-Presenting Sponsor of the collection.
Ankit Agrawal, the Founder & CEO of InsuranceDekho stated:
‘Everything we do comes right down to backing folks in order that they transfer ahead with out worry. Our mission is to take insurance coverage deeper into Bharat and we get there by backing our advisors, who in flip assist crores of households within the nation’s smallest cities defend what issues most. Standing behind Team India is that very same perception on its greatest stage: when somebody has your again, you chase your ambition with out worry. That is what ‘Bharat, Khul Kar Khelo means.’
Other manufacturers embody the likes of Wildstone, Tata Motors, Dr. Ortho, Domino’s, Mankind Pharma, Orn.com, Paisabazaar, Lexpure, AU Finance, Nippon India Mutual Fund, Basic Home Loans, C.V. Raman University, Delta Exchange, Featherlite, KEI Wires & Cables, Bharat Matrimony, Puro Wellness, Fogg Black and Spider-Man: Brand New Day, who’re on-air broadcast official sponsors, that includes within the collection via seamless integration throughout the dwell broadcast throughout key on-air graphics to make sure constant visibility and repeated publicity all through the telecast.
InsuranceDekho can even be the title sponsor of the upcoming check collection throughout India’s tour of Sri Lanka, with the 2 nations battling for the InsuranceDekho Cup. This affiliation was additionally stitched by ITW Universe, who’re unique industrial and on-ground rights accomplice of Sri Lanka Cricket.
‘We are happy to facilitate these associations to start InsuranceDekho’s thrilling journey into cricket; it’s the excellent match as a platform for a model like InsuranceDekho with a transformative mission. We look ahead to seeing these partnerships come to life via premium broadcast and on-ground experiences,’ stated Bhairav Shanth, Co-Founder of ITW Universe.
‘Cricket stays an unparalleled platform for manufacturers to construct visibility, join with tens of millions of followers, and create significant engagement at scale, it doesn’t matter what section they could be concentrating on or the trade they’re from, and at ITW we attempt to usher in revolutionary approaches to assist them obtain their aims,’ he added.
The three-match T20I bilateral collection is being performed on the Harare Sports Club in Harare from 23 to 26 July 2026. Cricket followers can catch all of the motion dwell on Unite8. The India vs Sri Lanka check collection begins on 15 August 2026 and can be broadcast on the Sony Sports Network.
ITW Universe
ITW Universe is India’s solely ‘Full Stack’ company providing a full vary of providers throughout the domains of Sports, Media and Entertainment with the imaginative and prescient to allow purchasers to leverage alternatives in these high-impact platforms via a Single Window. Often described because the Swiss Knife of Sports, Entertainment, and Media, ITW brings collectively technique, media, expertise, know-how, and execution beneath one roof.
The Unique Blend of Industry Experience mixed with the flexibility to offer each service providing within the e book makes us a One-Stop Solution to supply a 360-Degree Suite of Services.
We work with main boards and sports activities governing our bodies, together with the Board of Control for Cricket in India (BCCI), the International Cricket Council (ICC), Cricket Australia (CA), Cricket South Africa (CSA), Cricket Ireland (CI), amongst others. We additionally accomplice with premier leagues and franchises such because the Indian Premier League (IPL), ILT20, the Indian Super League (ISL), Pro Kabaddi League (PKL) in addition to main international manufacturers together with Coca Cola, Uber, MasterCard, Oppo, Herbalife, Hyundai, Marriott Bonvoy, Amul, HSBC, amongst others.
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