Kin Global Limited, Singapore’s largest sports activities occasions administration firm, has introduced sturdy business and operational progress for the inaugural PPA Asia 500 Leapmotor Singapore Open. The occasion, marking the primary yr of Kin Global’s partnership with Professional Pickleball Association Asia, has attracted important sponsorship and business help from worldwide manufacturers, together with Leapmotor, Skechers, FedEx, and Asahi.
The event, scheduled from July 23 to 26, 2026, has reached full participant registration capability, with skilled individuals competing for a prize purse exceeding $70,000. Amateur classes will supply prize cash totaling $9,000. Ticket gross sales have been sturdy, with over 80% offered by June 29, 2026, and weekend periods absolutely booked.
Vincent Chai, CEO of Kin Global, emphasised the strategic significance of the occasion in increasing the corporate’s sports activities IP portfolio. He famous the profitable engagement with business companions, athletes, and followers, highlighting the long-term business potential of pickleball and the broader sports activities experiences market.
Kimberly Koh, Managing Director of UPA Asia, underscored the importance of internet hosting a PPA Asia 500 event in Singapore, citing the overwhelming response as proof of the game’s rising recognition in Southeast Asia. The occasion is a part of a multi-year settlement between Kin Global and PPA Asia, positioning Kin Global inside a quickly increasing sports activities ecosystem.
Title sponsor Leapmotor, represented by Isaac Yeo, Managing Director of Stellantis ASEAN, expressed dedication to participating with fast-growing communities in Southeast Asia. The partnership aligns with Leapmotor’s technique to attach with trendy shoppers searching for modern and versatile options.
The occasion varieties a part of the 2026 PPA Tour Asia calendar and represents a key addition to Kin Global’s portfolio of worldwide sporting occasions. The numerous vary of sponsors displays Kin Global’s skill to safe and commercialize built-in partnership alternatives, enhancing the business enchantment of pickleball as a platform for client engagement.
Research by UPA Asia and YouGov Singapore signifies rising consciousness and participation in pickleball throughout Asia, with Singapore displaying excessive ranges of engagement. The PPA Asia 500 Leapmotor Singapore Open is about to happen at The Sports Arina @ Singapore EXPO Hall 10, providing a novel sports activities expertise that mixes skilled competitors with group involvement.