New Delhi [India], November 20 (ANI): The Department of Drinking Water and Sanitation, Ministry of Jal Shakti, has launched a nationwide marketing campaign, ‘Humara Shauchalaya, Hamara Bhavishya’ on World Toilet Day 2025.
The aation-wide marketing campaign that started on November 19 will run until Human Rights Day on December 10 goals to remind and promote the significance of bathrooms and the necessity to preserve them to offer secure and correct sanitation to communities at the moment and to make sure a safer and cleaner future.
It additionally emphasises the performance evaluation, restore, and aesthetic upliftment of rural bathrooms for Community Sanitary Complexes (CSCs) and Individual Household Latrines (IHHLs). The marketing campaign aligns with the goals of Swachh Bharat Mission (Grameen).
The marketing campaign would unfold consciousness amongst communities, particularly in colleges, concerning the necessity to comply with sanitary practices and hygiene. It may also deal with the right dealing with of the faecal matter, together with retrofitting or shifting in the direction of group faecal sludge administration preparations, as per a press release.
The Jan Bhagidari will reinforce collective accountability for Sampoorna Swachhata within the nation.
India has made vital progress in sanitation practices and entry to rural bathrooms for the reason that launch of the Swachh Bharat Mission (Grameen) in 2014. This has made the villages Open Defecation Free (ODF), with greater than 11 crore bathrooms being constructed until 2019.
Swachh Bharat Mission (Grameen) Phase-II was launched in 2020 and focuses on making certain ODF sustainability as a key part of an ODF Plus Model village. During the ‘Hamara Shauchalaya, Hamara Bhavishya’ Campaign, States/UTs have been requested to work on strengthening the on-ground methods constructed underneath Swachh Bharat Mission (Grameen).
The marketing campaign has been designed to boost cross-sectoral and group engagement, whereby duties have been allotted on the Gram Panchayat, Block, and District ranges in States/UTs for actions to be undertaken in the course of the marketing campaign interval. Engagement of all involved line Departments on the State/UT degree has been suggested.
States/UTs have additionally been requested to determine and have interaction native eminent personalities/ Padma awardees / Retired Armed Forces and paramilitary personnel/ senior residents/ youth teams (NSS, NYKS, NCC, and many others.) and faculty youngsters for consciousness era and to assist numerous actions geared toward sustaining bathroom utilization and cleanliness. Felicitation of sanitation staff and distribution of IHHL sanction letters to eligible beneficiaries are additionally a part of the marketing campaign.
The marketing campaign will culminate on Human Rights Day, tenth December 2025. (ANI)