SHARJAH, 4th September, 2025 (WAM) — The Sharjah Chamber of Commerce and Industry (SCCI) took half within the Japan Jewellery Fair (JJF) 2025, certainly one of Asia’s premier occasions for the jewelry business, held from twenty sixth August to 1st September. Represented by its flagship initiative, “Emirati Goldsmiths”, the Chamber aimed to open world market alternatives for Emirati designers as a part of its broader strategic imaginative and prescient.
Led by Mona Sultan Al Suwaidi, Director of the Executive Office of SCCI’s Chairman and head of the Emirati Goldsmiths Platform, the delegation included a distinguished group of Emirati designers. Their collections, mixing genuine Emirati heritage with trendy world traits, attracted robust curiosity from worldwide guests and specialists, reinforcing the UAE’s rising affect within the jewelry sector.
The Chamber’s agenda included B2B conferences with key patrons and distributors, in addition to publicity to Japan’s newest client and design traits. These interactions boosted business partnership alternatives and opened new avenues for commerce change and nationwide business growth.
As a part of the exhibition programme, the delegation participated in inventive workshops, together with a specialised session on glass portray. These inventive engagements contributed to the designers’ development {and professional} growth.
Mohammed Ahmed Amin Al Awadi, Director-General of SCCI, described the Chamber’s participation as a strategic funding in nationwide expertise and a brand new entry level right into a key world market. He reaffirmed the Chamber’s function in advancing Sharjah’s and the UAE’s financial diversification and world commerce presence.
Mona Sultan Al Suwaidi highlighted the Emirati Goldsmiths Platform’s twin give attention to business publicity and capability constructing. She famous that designers showcased progressive work based mostly on prior expertise in main European and Asian jewelry festivals, presenting collections that exemplified the excellence of Emirati craftsmanship.
The programme included visits to prestigious establishments equivalent to HIKO MIZUNO College of Jewellery in Tokyo, the place delegates explored superior coaching programmes, and Mikimoto Pearl Island, a pacesetter in cultured pearl manufacturing. These visits supplied priceless insights into sustainable practices, design innovation, and advertising and marketing, whereas strengthening cultural ties via shared heritage in pearl diving.