X will briefly bar creators from monetizing their content material by its Creator Revenue Sharing program in the event that they share AI-generated movies of an armed battle with out clearly disclosing that it was made with AI. The transfer comes three days after the U.S. and Israel launched strikes towards Iran, sparking a sequence of violent reactions.
X’s head of product Nikita Bier made the announcement in a put up on X Tuesday morning, writing: “During times of war, it is critical that people have access to authentic information on the ground.” He added that AI platforms have lowered the bar to creating “content that can mislead people.”
Today we’re revising our Creator Revenue Sharing insurance policies to take care of authenticity of content material on Timeline and forestall manipulation of this system.
During occasions of warfare, it’s vital that folks have entry to genuine info on the bottom. With at this time’s AI applied sciences,…
— Nikita Bier (@nikitabier) March 3, 2026
Creators who put up AI-made movies of armed battle with out sufficient disclosure, Bier stated, might be suspended from Creator Revenue Sharing for 90 days. Additional violations will result in everlasting suspension from this system.
Replying to at least one person, Bier defined that creators would wish to click on on the menu and choose ‘Add Content Disclosures’ the place they are going to discover a ‘Made with AI’ label choice.
X will be capable of test whether or not movies are AI-generated utilizing obtainable metadata imbued by AI techniques together with Community Notes, X’s crowd-sourced fact-checking device, Bier added.
X debuted its revenue-sharing initiative in mid-2023. Through this system, X Premium-subscribed creators or verified organizations with a minimum of 5 million natural impressions prior to now three months who’ve a minimum of 500 verified followers are eligible to money out on their content material. These customers to earn based mostly on engagement—a 2024 departure from earlier guidelines that decided payouts based mostly on advert impressions.
The coverage replace comes two days after a Wired investigation discovered X drowning in misinformation in regards to the battle in Iran. Various months- or years-old movies had been introduced as new, some posts included outright disinformation about particular assaults, and AI-generated imagery and movies unfold like wildfire, shared even by the Iranian newspaper Tehran Times.
X has been just lately plagued with its personal endemic points associated to AI-generated content material, too. In late December and early January, the positioning was overwhelmed with nonconsensual sexualized deepfakes of actual customers after customers prompted Grok AI, embedded inside X, to provide the pictures. Though the platform ultimately tweaked its guidelines, the adjustments had been removed from complete, as customers can nonetheless use varied Grok interfaces to provide such content material.