WHSmith has chosen retail adtech agency In-Store Marketplace to energy digital and audio adverts all through its community of greater than 350 U.S. airport shops.
The tie-up permits advertisers to purchase advert placements programmatically throughout roughly 700 digital screens and audio channels via WHSmith Media, which the U.Ok.-based retailer launched in North America final 12 months in partnership with company SMG.
ISM gained the account following an RFP course of that included round ten completely different tech distributors, defined Alison O’Keefe, partnership director of WHSmith North America Media Network. Stratacache’s Real Digital Media beforehand powered the retailer’s digital screens.