Tag: CPG News

How Jen Zeszut Built Goodles by Out-Weirding Industry Giants

Mondelez’s Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide

Turning Sunscreen Into a Lifestyle Brand: Lessons from Roy Fleeman

Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice

SharkNinja Hires Clinique’s Elizabeth Nolan as Chief Creative Officer

Megan Fox Puts Men Through Deodorant School for Dr. Squatch

Calling All Soccer Fans: Axe Wants to See Your Craziest Game Day Outfits

Bausch + Lomb’s John Ferris on Making Science Approachable

WHSmith Taps ISM to Sell In-Store Ads Across Its Airport RMN

Digital Glow-Up: Unilever Blends AI, Creators, and Culture to Build Desire at Scale