Esi Eggleston Bracey, Unilever’s chief advertising and marketing and progress officer (CMGO), is about to go away in January 2026 after simply over two years within the function and eight years with the enterprise.
The CMGO place won’t get replaced like-for-like, Unilever confirmed to ADWEEK. Instead, Leandro Barreto, chief advertising and marketing officer, Unilever Beauty and Wellbeing, will lengthen his remit to incorporate Unilever’s enterprise advertising and marketing agenda.
The transfer displays what Unilever describes as the following section of its advertising and marketing transformation, which is able to deliver international advertising and marketing capabilities nearer to its enterprise teams, leading to sooner execution and influence.
Bracey will keep on by means of January to help Barreto within the transition.
A brand new advertising and marketing period
In 2023, Unilever (which owns over 400 manufacturers) restructured its enterprise round 5 key teams: private care; magnificence and well-being; vitamin; dwelling care; and ice cream, which was spun off in December 2025 because the Magnum Ice Cream firm
As the restructuring took maintain, Eggleston Bracey was appointed as CMGO to steer the workforce of entrepreneurs overseeing these divisions.
She additionally took duty for Unilever’s community of digital advertising and marketing, media, and commerce hubs, which pool expertise from throughout the enterprise to ship “seamless consumer experiences” throughout platforms.
Bracey joined Unilever in 2018 as evp and chief working officer overseeing its private care division in North America.
During that point, she pioneered the corporate’s then purpose-driven advertising and marketing method. She additionally spearheaded Dove’s efforts to again the Crown Act, a proposed federal ban on office discrimination primarily based on coiffure or texture.
In her two years as CMGO, Bracey has been credited with main Unilever into its digital advertising and marketing period, inserting an emphasis on driving model relevance at scale throughout manufacturers, together with Dove, Hellmann’s, and Persil. She’s additionally pioneered AI experiments to drive advertising and marketing and content material efficiencies.
Barreto, a 23-year Unilever vet, will now be tasked with bridging Unilever’s long-term progress ambitions with enterprise group-level execution.
A ‘sales and marketing’ machine
Since taking the reins in March 2025, CEO Fernando Fernandez has been growing Unilever’s advertising and marketing price range to construct a “marketing and sales machine” in an setting ripe with challengers and the place shoppers are chopping discretionary spend.
So far, his technique has included a pledge to speculate 30 to 50% of its $8 billion annual advert spend to “social-first” campaigns, and work with 20-times extra influencers within the course of.