TOKYO, Feb 28 (News On Japan) –
Commercial broadcasting’s official streaming service TVer (ティーバー) has reached a brand new milestone with its January 2024 month-to-month video views surpassing 400 million and whole app downloads hitting 70 million. The variety of month-to-month customers has additionally reached a report excessive of 35 million MUB (Monthly Unique Browsers).
Since its launch in 2015, that is the primary time that TVer’s month-to-month video views have exceeded 400 million. The variety of month-to-month customers has elevated by 5 million in simply 5 months since surpassing 30 million MUB in August 2023. In explicit, the variety of month-to-month customers on related TVs has elevated by roughly 1.5 instances in comparison with the identical month of the earlier 12 months.
For six consecutive months, the variety of video views on related TVs (CTV) has exceeded 100 million. About 30% of TVer’s whole viewership is on CTV, exhibiting regular progress for the reason that service started supporting CTV viewing in April 2019. Additionally, there’s a excessive proportion of “co-viewing,” the place a number of individuals watch collectively, with a mean of 1.7 viewers per program on TVer, indicating a pattern of use inside households and amongst mates.
January 2024 additionally noticed an enlargement of content material throughout numerous genres, together with particular New Year’s packages, dramas, selection exhibits, previous sequence, reside sports activities occasions such because the “New Year Ekiden 2024,” the “100th Hakone Ekiden,” and “High School Soccer,” in addition to anime like “Haikyuu!!” and “My Hero Academia.” This broad vary of content material contributed to the rise in person numbers and video views.
Note 1: TVer’s video views embody VOD, real-time streaming, catch-up playback, and SP LIVE, calculated by Video Research. Note 2: The variety of distinctive browsers for all the TVer service from January 1 to 31, 2024. Note 3: Survey carried out by Macromill, focusing on 212 men and women aged 15-69 who use the TVer app a minimum of as soon as a month. The survey was carried out from January 5 to January 7, 2024.
Source: MDPR