TOKYO, Japan: In a transfer to re-launch its high-margin and iconic sports activities utility automobile, Toyota has introduced that it’ll promote the primary hybrid model of its Land Cruiser in North America and different key markets.
Toyota mentioned it is going to assemble the brand new mannequin of the Land Cruiser, in addition to smaller variants, at two factories in Japan.
In a press launch, the world’s largest automaker mentioned the brand new mannequin will likely be offered as a hybrid in North America, whereas a gasoline or diesel powertrain will even be launched in different markets, resembling Europe or Australia.
In an interview with Reuters, Hiroki Nakajima, Toyota’s chief know-how officer, mentioned the corporate goals to satisfy clients’ wants, whereas lowering carbon dioxide emissions.
“We will offer vehicles that customers hope for,” he mentioned.
Seiji Sugiura, analyst at Tokai Tokyo Research Institute, mentioned Land Cruiser fashions are comparatively large automobiles that include the next profitability for Toyota, simply as is the case for different fashions, resembling its Alphard van.
“Land Cruisers and Alphards have a high profitability, even under the Toyota brand,” Sugiura added, as quoted by Reuters.
Toyota mentioned the brand new Land Cruiser will likely be accessible in Japan within the first half of 2024, and be accessible within the US within the spring of 2024.
Gasoline and diesel-powered variations of the brand new Land Cruiser will likely be supplied in markets, resembling Western and Eastern Europe and the Middle East, and a smaller Land Cruiser model will likely be accessible in Japan within the winter, the corporate added.