TOKYO, Nov 04 (News On Japan) –
The Tokyo Metropolitan Government has revealed plans to mission ads on the partitions of its constructing by projection mapping, following criticism over the initiative’s excessive prices.
Starting subsequent yr, ads from corporations will likely be integrated into the shows.
According to sources, the committee chargeable for managing the projection mapping mission plans to start showcasing advertisements from January. Each commercial is anticipated to final a minimum of 15 seconds, with as much as 5 shows a day, bringing the month-to-month price for advertisers to round 1.5 million yen.
While the projection mapping attracts international vacationers and generates consideration, the mission has confronted backlash as a consequence of its excessive price range of 950 million yen. The Tokyo authorities hopes to offset operational bills by producing income by promoting.
Source: ANN