Well, a lot for that.
In 2026, advert business consultants say the TV market will probably be extra about execution, with promoting turning into extra accountable and outcomes-driven because the business adopts focused, AI-powered, cross-platform shopping for and promoting.
It might appear to be numerous jargon, however the objective is straightforward: make TV simpler to navigate, purchase, and promote.
To wrap up 2025, ADWEEK spoke with high-profile advert gross sales chiefs and senior buy-side and sell-side media executives to unpack the tendencies that may outline the brand new 12 months in TV.
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