Silverberg summed it up, noting that prospects will make split-second choices on merchandise from $70 to $600 to $1,000. One remark from GoodCommerce analysis caught with Silverberg: A youthful participant stated they get irritated when there’s an advert and the model doesn’t present a method to purchase the product.
“We’ve got to get it out of our heads that consumers don’t want to buy when they see something,” she concluded.
Featured Conversation Leaders
- Jonathan Adashek, SVP, Marketing and Communications, IBM
- Mike Beyman, Chief of Staff to CEO/Head of Strategy and Business Operations, ADWEEK
- Peter Giordano, General Manager of Platform and Growth Services, DoorDash Ads
- Paul Lentz, Executive Director, Head of Strategic Development, CVS Media Exchange (CMX)
- Alan Moss, VP, Global Advertising Sales, Amazon Ads
- Shaina Rainford, Founder and CEO, Bask & Lather Co.
- Ollie Shayer, Senior Director, Global Strategy and Innovation, SMG
- Jennifer Silverberg, CEO, GoodCommerce