If 2024 was the 12 months AI arrived, then 2025 was the 12 months the media business reorganized itself across the penalties.
Across interviews with senior executives at 10 premium publishers, the identical themes surfaced repeatedly: synthetic intelligence restructured workflows and income fashions, search site visitors declined, occasions surged, creators professionalized, and commerce media continued its growth.
While every pattern touched totally different firms in several methods, the image they collectively paint is a sector actively reinventing its basis.
1. AI redefined workflows, enterprise fashions, and platform relationships
AI dominated the 12 months, not solely when it comes to its utility but additionally in how profoundly it reshaped distribution, partnerships, and technique.