Advertising and tech executives spoke with ADWEEK in regards to the traits they’re seeing in AI, and shared predictions in regards to the business in 2026. Among their conclusions: Chatbots are beginning to chip away at social platforms’ grip on discovery; media shopping for is inching towards brokers negotiating with one another as an alternative of people; and types are quietly rebuilding their total digital presence for AI, ditching web sites in favor of app-like experiences that dwell instantly inside ChatGPT and Gemini.
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