In the spring of 1985, the New York Times’ promoting correspondent Philip H. Dougherty wrote a prophetic little bit of copy: “Some analysts of the advertising scene are convinced,” he stated, “that the agency side will soon consist of just a few giant multinational organizations.”
Conclusive proof of what these analysts predicted emerged on November 26, 2025, with the $13B merger of Omnicom and IPG yielding a holding firm with $26 billion in income and 1,500 businesses.
Behemoths aren’t constructed in a single day, after all, and Omnicom positive wasn’t. Both it and Interpublic Group had been the merchandise of a string of mergers and acquisitions going again properly over a century, when upstart slogan writers opened small corporations aiming to professionalize the sector of promoting.