VMPL
New Delhi [India], August 18: There are some issues you do not fairly know describe. You merely react to them.
In Japanese, ‘Sugoi’ is an expression of that instinctive response – superb, unimaginable, extraordinary. It is what you say when one thing catches you off guard, when the sensation comes earlier than the reason.
It is this sense that offers SUGOI, the newest sneaker assortment from Rare’Z by The House of Rare (makers of Rare Rabbit & Rareism), its title.
Designed round the concept extraordinary can look completely different to everybody, SUGOI brings collectively 4 distinct sneaker personalities with SUGOI STILL, SUGOI MEMBO, SUGOI TUG and SUGOI NATURE. Each has its personal character, materiality and aesthetic, whereas sharing a standard basis of premium craftsmanship, thought-about design and fashionable motion.
Four premium sneaker silhouettes, every with a personality of its personal.
Priced at: 5,999 onwards throughout classes
Available at: Sugoi completely stocked in shops, Rare.in and Myntra
Inspired by Japanese footwear design and reinterpreted for in the present day, the gathering is anchored by an iconic flat-sole silhouette, clear strains and considerate detailing. From quiet minimalism and retro-inspired power to utility-driven design and natural textures, SUGOI provides 4 completely different interpretations of what an distinctive on a regular basis sneaker may be.
SUGOI STILL
SUGOI STILL is an expression of quiet luxurious – minimal and monochromatic. Crafted in premium leather-based and suede, its clear low-profile sole, tonal detailing and refined single-tone palette create a silhouette that feels understated but unmistakable.
A dual-lacing system provides traditional and ribbon-printed lace choices, whereas a removable leather-based hold tag with an embossed monogram provides a delicate signature.
Still is for individuals who imagine probably the most memorable issues are sometimes those that do not ask to be observed.
SUGOI MEMBO
Taking its cues from traditional varsity footwear, SUGOI MEMBO brings a extra expressive power to the gathering.
A premium mixture of easy leather-based and suede meets daring color blocking, outsized ‘R’ branding and a particular studded sole that provides texture, depth and character. Membo brings a recent edge.
SUGOI TUG
There is magnificence in one thing constructed to maintain shifting.
SUGOI TUG takes a rugged, utility-inspired strategy to modern sneaker design, combining sturdy building with premium detailing and refined ending.
Performance-inspired aesthetics meet life-style versatility in a silhouette designed round on a regular basis motion. Tug is constructed for individuals who don’t remain in a single place for lengthy.
SUGOI NATURE
Some of probably the most stunning issues are discovered of their pure state.
SUGOI NATURE attracts inspiration from the pure world by earthy color palettes, and an natural design language. Soft textures and understated detailing create a grounded but modern silhouette.
Nature blends naturally into fashionable, impartial wardrobes whereas sustaining a personality of its personal.
Together, the 4 silhouettes discover the various methods extraordinary may be expressed. While their personalities differ, every is grounded in Rare’Z’s perception that perfection lies within the particulars, within the supplies chosen, the proportions thought-about and the craftsmanship behind each aspect.
Commenting on Sugoi, Mr. Manish Poddar, Founder & Creative Director, The House of Rare & Rare’Z, says:
‘I’ve at all times believed that nice design is felt earlier than it’s defined. With SUGOI, we obsessed over the main points that make a sneaker fascinating past its operate – its proportions, supplies, textures, silhouette and ending. Every aspect has a motive to exist.
What excites me is that we have not created 4 variations of the identical sneaker, however 4 distinct design personalities. Still is quiet and exact, Membo expressive, Tug utilitarian and dynamic, whereas Nature is softer and natural. Yet all 4 are unmistakably SUGOI. For me, that’s what nice design ought to do – create that instinctive feeling that one thing is really particular.’
About The House of Rare
Established in 2015 underneath the Radhamani Textiles umbrella, led by Mr. Manish Poddar – Founder, The House of Rare; and Mrs. Akshika Poddar – Co-Founder, The House of Rare, has bloomed right into a multifaceted trend powerhouse. Housing each Rareism, a womenswear line that embraces modern design for the fashionable girl, and Rare Rabbit, a menswear model celebrated for defying conventional masculinity by its clothes. Both manufacturers have a thriving E-Commerce presence, establishing themselves as main forces within the illustration of Western trend inside the Indian market. Boasting over 1100+ retail touchpoints throughout Exclusive Brand Stores, Large Format Retail, and Multi-Brand outlet, The House of Rare stays firmly dedicated to its core ideas, driving its continued progress and success. In 2024, the House of Rare launched Rare Ones, a kidswear line catering to boys aged 04-14, and Rare’Z by Rare Rabbit – a footwear line that carries ahead the model’s modern aesthetic into footwear, combining glossy design, refined craftsmanship, and on a regular basis versatility.
In 2025, the House of Rare launched a cultural platform known as RareFore. It celebrates India’s artistic spirit by tradition, music, meals, artwork, and storytelling – spotlighting those that keep true to their craft. Rooted intimately and emotion, RareFore provides layered experiences that honour the depth of Indian heritage because it travels throughout the nation.
Website Link – https://thehouseofrare.com/collections/rarez-sugoi
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