TOKYO, Feb 06 (News On Japan) –
Seven-Eleven has launched a brand new service in collaboration with feminine members of Generation Z, elevating the query of what a comfort retailer can supply past meals and drinks.
At first look, the shop seems like every strange comfort outlet, however towards the again hangs an unfamiliar curtain. Behind it’s a free powder room that Seven-Eleven started putting in late final 12 months, providing an area in regards to the measurement of half a tatami mat with a big mirror whose brightness could be adjusted, together with a paid-use hair iron that works for each straight and curled types.
The thought didn’t come from the retailer itself however from feminine college college students belonging to Team Cinderella, a bunch of round 100 feminine college and highschool college students that partnered with Seven-Eleven to deliver the service to life.
Akari Oga, a third-year college scholar and consultant member of Team Cinderella, stated that for her technology, the distinction between a comfort retailer and a grocery store is now not clear, including that what they really need isn’t merchandise however a change in temper. She stated she would even like to show Seven-Eleven into one thing like an amusement park.
Behind the initiative lies a problem going through comfort shops as a complete, significantly in attracting prospects. Tomomi Okagaki of Seven-Eleven Japan stated that go to frequency amongst youthful customers has been declining, noting that whereas the corporate affords merchandise they need, it has struggled to suggest companies that really resonate with them.
Aiming to create comfort shops that excite younger individuals, Seven-Eleven plans to progressively set up the free powder rooms in areas with massive scholar populations.
Source: TBS