TOKYO, Jun 12 (News On Japan) –
Seven-Eleven has revived its in style 100 yen rice ball promotion beginning at this time, marking the primary time in 5 years it has launched such a marketing campaign regardless of hovering rice costs.
Shelves at the moment are stocked with acquainted choices similar to plum and salmon rice balls, all priced at 100 yen for a restricted four-day interval. Products usually priced as much as 170 yen earlier than tax are included within the promotion.
One buyer mentioned, “At 100 yen, I can buy as many as I want.” Another recalled, “They used to do 100 yen rice balls before, and I bought them often back then. Lately, though, they’ve been a bit too expensive for me.”
With rice costs climbing, Seven-Eleven has raised costs on its rice balls twice this 12 months, resulting in sluggish gross sales progress.
Okajima Noriyuki, govt officer at Seven-Eleven Japan, mentioned, “Rice ball sales are a critical point of contact with customers. By making them more affordable, we hope shoppers will also purchase other items.”
Seven-Eleven’s rivals are additionally taking steps to retain clients. At FamilyMart, clients who purchase rice balls or boxed lunches now obtain a 20 yen low cost coupon to be used on future rice ball purchases. FamilyMart raised rice ball costs yesterday however offset the rise with the brand new coupon provide.
A buyer who acquired the coupon mentioned, “Even 20 yen adds up, so I appreciate it. I intend to use it, but sometimes I forget and miss the expiration date.”
For frequent consumers, FamilyMart can also be promoting rice ball low cost passes by way of its app, providing 1,000 yen value of reductions for 500 yen.
FamilyMart’s Kurihara Yusuke mentioned, “We hope this will encourage people to visit the store and become repeat customers.”
Meanwhile, Lawson introduced final week that it’s going to start promoting rice balls constituted of 2023-harvested aged rice beginning in July. As worth hikes proceed throughout the sector, firms are experimenting with strategic reductions to carry on to clients.
Source: TBS