Samsung isn’t the primary model to leap on the hype because the Spider-Man collection returns. Batalon additionally starred in a Liquid I.V. advert that jumps into the unfinished storyline of the earlier film. The marketing campaign included co-branded merchandise and product placement within the upcoming movie. ​​
Sony itself reworked Times Square right into a Spider-Man scene utilizing hyper-realistic CGI, with suspended New York subway automobiles wrapped in spider webs, and enlisted GOAT Lionel Messi to behave alongside Tom Holland in a skit during which the soccer star tracks Spider-Man utilizing the Spidey Tracker.