TOKYO, Jan 31 (News On Japan) –
Asahi Beer is about to launch a brand new tv business for “Asahi Super Dry,” entitled “The Sharp Taste of Excellence. Rui Hachimura,” commencing February 1.
The business goals to convey the “vibrant deliciousness” of Super Dry by way of the dynamic basketball play of Rui Hachimura. To clearly talk the distinctive sharp style of Super Dry, Hachimura’s parabolic shot trajectory symbolizes the “satisfying sensation upon drinking,” whereas a robust dunk represents the “immediate crispness” one feels.
Filmed in Los Angeles, the making-of footage for the business captures Hachimura approaching the shoot with all of the gritty seriousness of being in an precise recreation, showcasing his skillful leap photographs and dunks.
In addition, in an interview video, Hachimura discusses varied matters equivalent to “the honor of appearing in a TV commercial for Japan’s number one beer brand,” “his personal enjoyment of beer,” “the popularity of basketball in Japan,” and “what is necessary for basketball to become a lifelong sport.”
Source: Oricon