Oscar-winning actor and e book membership impresario Reese Witherspoon is teaming up together with her writer, Hachette Book Group, on a literacy marketing campaign.
Starting this fall, new audio books from Nathan Harris, Patricia Cornwell and different Hachette fiction authors will embody a message from Witherspoon urging mother and father to learn to their kids no less than 10 minutes a day, go to libraries and bookstores and even perhaps type a e book membership. Witherspoon’s personal membership has helped increase gross sales for such decisions as R.F. Kuang’s “Yellowface,” Ann Patchett’s “Tom Lake” and Emily Henry’s “ Great Big Beautiful Life.”
The initiative with Witherspoon is a part of Hachette’s “Raising Readers” marketing campaign.
“Through community and collaboration, we hope to ignite children’s imaginations and remind them of the endless joy and possibility that reading for fun can bring,” Witherspoon mentioned in a press release.
Witherspoon’s message additionally can be included in a novel she has out in October, “Gone Before Goodbye,” a thriller she wrote with Harlan Coben.
Hachette CEO David Shelley mentioned in a press release that “We’re up against a lot of competition for young readers’ attention. Having a megastar like Reese to help fly the flag for books is a tremendous asset.”
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