BusinessWire India
Bengaluru (Karnataka) [India], October 6: RecoBee, the AI-powered leisure intelligence platform, right now introduced its work with Sony Pictures India on the advertising and viewers technique for Spider-Man: Brand New Day, which launched in theatres on July 30, 2026.
 Building on a partnership that started with Project Hail Mary and Masters of the Universe, RecoBee supplied Sony Pictures India with real-time viewers intelligence, sentiment evaluation, and data-driven advertising suggestions throughout the movie’s marketing campaign – serving to the studio monitor how audiences have been responding and sharpen its outreach within the essential run-up to launch.
 ‘We first introduced RecoBee in for a single title and located their insights useful to proceed working with them throughout a number of campaigns. What stands out is the mix of velocity and depth: significant viewers intelligence, sharp sentiment reads, and proposals that may assist inform our advertising choices. They’ve been a useful associate in serving to us higher perceive audiences and produce a further layer of perception to our campaigns.’ – Jimit Kansara, Head of Marketing, Sony Pictures India
 ‘Working with Sony Pictures India on a title of this scale is precisely what RecoBee was constructed for,’ mentioned Syed Jamal, CEO, RecoBee. ‘Spider-Man: Brand New Day is a worldwide occasion, and being trusted to assist form the way it reached Indian audiences is a milestone we’re happy with.’
 Spider-Man: Brand New Day went on to make box-office historical past in India, recording the largest opening body ever for a non-Indian movie, dethroning Avengers: Endgame. The movie drew almost 1,000,000 moviegoers on its opening Thursday alone, incomes greater than INR 60 crore Net on day one – and has since turn into the highest-grossing Hollywood movie of all time in India, crossing an astonishing 500 Cr Net on the Indian Box-office lately. RecoBee’s viewers intelligence supported Sony Pictures India all through the marketing campaign behind this record-setting run.
 The engagement is a part of a rising collaboration between the 2 corporations, spanning RecoBee’s Cinelytics monitoring dashboard, real-time sentiment evaluation, and ongoing audience-intelligence work throughout Sony Pictures India’s upcoming slate.
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