HomeLatestOutside Interactive Posted Its First Profit—But It's No longer Just a Media...

Outside Interactive Posted Its First Profit—But It’s No longer Just a Media Company

6AM City Rewinds (Scoop): The newsletter-based native news firm 6AM City, which at one level staffed native outposts in round 30 cities throughout the nation, has reduce roughly 30% of its work pressure over the previous 18 months, CEO and cofounder Ryan Heafy confirmed to ADWEEK. As a part of this retrenchment, it has additionally retreated from round 11 markets, leaving its whole of core markets at 19. U

sing expertise it gained from its June acquisition of Good Daily, which makes use of synthetic intelligence to scrape related native news and compile it into automated newsletters, the corporate has not deserted any of its markets, per se. Instead, it has continued serving them, albeit with AI-enabled emails, which the corporate refers to as 5AM City. The painful determination was made within the identify of attaining profitability, in response to Heafy, which 6AM City is on tempo to achieve on this quarter.

The Whollop at WaPo: The Washington Post endured a historic spherical of layoffs on Wednesday, which primarily eradicated its sports activities desk, curbed its overseas protection, and winnowed its metro reporting. The cuts are a part of an effort to curb industrial declines on the beleaguered writer, which misplaced $100 million in 2024. Newsroom workers and critics have beseeched proprietor Jeff Bezos to intervene, however he exhibits no indicators of doing so.

Going ahead, the storied news outlet plans to double down on its core areas of protection, together with politics and nationwide safety, though it faces ample competitors in these areas from retailers together with Politico and Punchbowl News. The Post is successfully performing out The New York Times’ technique in reverse, contracting from a multifaceted, normal curiosity outlet into a distinct segment useful resource for these working in and round The Hill.

Pulled Quotes

“Kobie West, the clinical director of the Dr. Robert Hunter International Problem Gambling Center, in Las Vegas, compares the present moment in gambling addiction to the days of blissful ignorance that allowed America’s opioid epidemic to spiral out of control.”
Harper’s Magazine’s Jasper Craven, on the looming sports-betting disaster
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“Journalistically charismatic but politically compliant: that was Murdoch’s ideal editor, exemplified by the vinegary brutes running his British tabloids.
The New Yorker’s Andrew O’Hagan, on the rise of Rupert Murdoch
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“Digital advertising, which accounts for a large and growing share of big tech’s revenues, is looking less recession-proof.”
The Economist, on the shaky basis undergirding the AI growth
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“‘I think, therefore I am.’”
An AI bot, communicating with other bots on the AI-only social media OpenClaw
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Quote/Unquote

Amit Sharan is the senior vice president of marketing at Tatari, a television advertising and measurement platform that helps brands manage campaigns across linear and connected TV. Tatari has helped four clients place Super Bowl buys this year—Tecovas, Ro, Life360, and Manscaped—giving the agency an intimate look at the process.

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