HomeLatestMSNBC Unveils New Studios and Marketing Campaign for MS NOW Rebrand

MSNBC Unveils New Studios and Marketing Campaign for MS NOW Rebrand

As the November 15 community title change date approaches, MSNBC offered first seems at its new studios on Wednesday, forward of its transition to MS NOW.

The three New York studios, which embody a digital actuality studio, are situated at Versant’s headquarters in Times Square and have been constructed and accomplished for broadcast in simply three months, in accordance with the community. The complete manufacturing operation can also be supported by two management rooms and a devoted podcast studio.

New MS Now studio at Times Square.

The studio is constructed to assist greater than 120 hours of dwell programming, that includes over 300 lighting fixtures and greater than 1,782 sq. ft of LED. If all the two,648 LED modules used have been stretched out, they’d equal seven soccer fields. 

The digital actuality studio features a customized 1.6 mm LED video wall able to 240 Hz operation and comprises greater than 60 million pixels. Camera monitoring inside the studio allows real-time shifts in content material perspective based mostly on digicam motion and zoom, leading to a extremely life like viewing expertise.

image of MS NOW's new virtual studio.
New MS NOW digital studio.

Inside MS NOW’s new newsroom might be a 360° flash cam for on-air hits, with an lively newsgathering operation backdrop.  

Reps for the community didn’t reply when TVNewser inquired if the brand new New York facility remains to be thought of non permanent or everlasting.

The preview of the brand new studios comes as MSNBC debuted a nationwide advertising marketing campaign on Tuesday evening to boost consciousness of the upcoming title change.

Titled “We the People,” the marketing campaign, that includes two distinct 60-second spots, made its debut through the community’s Tuesday evening particular election protection. 

Image of MS Now
MS Now “We the people” marketing campaign spot that includes Rachel Maddow.

Latest