Messi was a fixture in World Cup promoting this 12 months. According to knowledge supplied to ADWEEK by viewers measurement platform System1, he appeared in 18 of the 80 main World Cup campaigns examined throughout the U.S., U.Okay., and Argentina.
The figures put Messi in almost 1 / 4 (22%) of the most important World Cup campaigns, together with advertisements from top-tier FIFA sponsors Adidas, Michelob Ultra, and Lay’s.