Email advertising is pronounced deceased each time a brand new communication platform emerges, but it delivers the best ROI of any digital channel.
Nothing in advertising ever actually dies. It evolves, contracts, expands into new types, and makes room for no matter arrives subsequent. Our ecosystem adjusts slightly than annihilates its incumbents.
As we hurtle in the direction of an exhausting finish to 2025, it’s tempting to view this second as an ending too. But in fact, we feature on. The solar will rise on New Year’s Day with the same old mixture of optimism and hangover.
PR professionals will nonetheless be shaping narratives. website positioning specialists will nonetheless be optimizing. Brand managers will nonetheless be branding. Television promoting will nonetheless be reaching mass audiences. Email entrepreneurs will nonetheless be delivering ROI.
There is one thing fantastic in that persistence.
While advertising undertakers sharpen their headlines and promoting eulogists put together their convention displays, the remainder of us merely get on with it. We adapt. We evolve. We proceed. We ignore.
So, as 2026 approaches, let’s settle for that every part from PR to website positioning to manufacturers to promoting will nonetheless be with us into the New Year and past. Let’s make a disciplinary New Year’s decision to put off the fascination with advertising dying.
Happy New Year. See you on the opposite facet.
Mark Ritson will educate the ADWEEK MiniMBA in Marketing in April 2026, a ten-week MBA stage program for senior managers who by no means acquired (or have fully forgotten) correct advertising coaching. Sign up right here.