All proper, guys: Buckle up.
Mark Ritson is launching the ADWEEK MiniMBA in Marketing this April, a ten-week, MBA-level program designed for senior managers who both by no means obtained correct advertising coaching or want a severe refresher.
And in case you’ve learn any of his columns on ADWEEK over the previous yr, you understand precisely what you’re stepping into.
Perhaps you even took them personally.
But that’s good, and it ought to encourage you to take the course. This isn’t some feel-good lovefest bloated with buzzwords and greatest practices that don’t truly work. Mark brings a PhD in Marketing, 25 years instructing at establishments like London Business School and MIT, and 13 years as LVMH’s in-house model advisor.
When he teaches you one thing, it’s as a result of the information helps it, and since the business wants to listen to it.
As the man who edits most of Mark’s work on ADWEEK, I can let you know his pugilistic model is only a preview. He unpacked Hugo Boss’s notorious “Boss recognize Boss” marketing campaign and why he felt it was “The Worst Ad of the Year.” He defined exactly how Target misplaced the center class to Walmart. And he’s ever-suspicious in regards to the spate of discounters capturing themselves within the foot to artificially increase gross sales.
Whether you’re a CMO who wants to listen to onerous truths or a junior marketer attempting to chop by way of the noise, take into account this required studying.
And in order for you the complete expertise—the frameworks, the technique, the coaching that really sticks, join the MiniMBA right here.