KPMG in India and CleverTap have introduced a strategic alliance aimed toward integrating superior buyer engagement capabilities into enterprise transformation packages. This collaboration combines KPMG in India’s Connected Enterprise and advisory experience with CleverTap’s buyer engagement platform to boost personalization whereas sustaining governance, safety, and enterprise priorities.
The alliance targets organizations throughout the BFSI (Banking and Financial Services), retail, and shopper markets. By incorporating CleverTap’s analytics and orchestration capabilities into KPMG-led initiatives, the partnership goals to attach buyer information with execution extra successfully, providing coordinated, lifecycle-based engagement approaches.
KPMG in India will leverage its consulting expertise in working mannequin design, governance, threat, and compliance, alongside CleverTap’s platform capabilities, which embody real-time analytics and AI-driven engagement enablement. The objective is to assist organizations in strengthening buyer engagement and retention initiatives, finally enhancing buyer lifetime worth.
This collaboration is designed to assist corporations cut back churn, enhance buyer engagement, and pursue sustainable income development whereas navigating regulatory necessities. Ram Seshadri, Partner, Digital Cloud Solutions at KPMG in India, emphasised the alliance’s potential to activate insights responsibly and scale buyer engagement sustainably.
Anand Jain, Co-founder and Chief Marketing Officer of CleverTap, highlighted the necessity for intelligence over mere information to ship personalised experiences. By combining KPMG’s transformation experience with CleverTap’s platform, the partnership goals to equip manufacturers to ship personalised journeys that improve buyer lifetime worth.
The alliance seeks to develop stronger, extra resilient buyer ecosystems by merging strategic advisory insights with superior engagement expertise. As companies navigate a quickly evolving digital and regulatory panorama, this collaboration goals to assist them in deepening buyer relationships.