PRNewswire
Singapore, July 30: KC Global Media Asia has introduced their new journey actuality competitors sequence, ‘AXN Ultimate Challenge: Sarawak,’ a collaboration between main Asian leisure model AXN Asia and the Sarawak Tourism Board, delivering an authentic destination-led leisure initiative to worldwide audiences.
‘AXN Ultimate Challenge: Sarawak’ is a fast-paced four-episode sequence that blends adrenaline-fueled challenges, cultural discovery and social storytelling in every 15-minute episode. Two content material creator groups may have a once-in-a-lifetime expertise as they compete in a sequence of high-energy competitions and psychological challenges impressed by Sarawak’s lush landscapes and wealthy tradition. The contestants will depend on ability, endurance and teamwork as they immerse themselves in native communities, expertise distinctive cultural encounters and uncover hidden gems not often seen on display screen.
Themes explored will embody group, discovery, eco-tourism and custom on this uncommon take a look at one among Southeast Asia’s most fascinating and naturally lovely locations – Sarawak, Malaysia.
The present is produced by KCGM Studios and hosted by Mark O’Dea. The content material creator groups are Khenji Saito & Adam Samuel and Estelle Fly & Saffron Sharpe. Episodes will function native notables Chef Achang Libat, Louis Samai, Luke Kenny Doo and Blowpipe Masters Cikgu Nyoging and Alfa. The Sheraton Kuching Hotel is the official resort associate.
The opponents may even be capturing their very own content material, providing an genuine take a look at the journey from their particular person views. Each episode will function a problem distinctive to Sarawak, i.e., foraging for Sago worms (a regional delicacy & protein supply), in addition to a prize and a penalty. Additionally, the taking part native heroes add an essential layer of authenticity. as they’re credible voices that may spotlight and validate the experiences, challenges and tales featured within the sequence.
‘AXN Ultimate Challenge: Sarawak’ will premiere on the AXN Asia YouTube channel on July 31 and the AXN Taiwan YouTube channel on August 4. The present will air on AXN East Asia, AXN Singapore and AXN China from August 4 each Tuesday at 9:30pm GMT+8 for 4 weeks and can repeat each Thursday at 8:35pm and each Sunday at 8:45pm.
‘KC Global Media Asia is thrilled to associate with AXN Asia and the Sarawak Tourism Board on this distinctive authentic mission,’ stated George Chien, KC Global Media’s Co-Founder, President & Chief Executive Officer. ‘Our forward-thinking group has created an immersive journey with ‘AXN Ultimate Challenge: Sarawak’ that places the tradition, individuals and spirit of journey on the coronary heart of the story. We stay up for audiences internationally changing into impressed to expertise Sarawak for themselves. And we stay up for seeing the place the KC Global Media / AXN Ultimate Challenge can discover subsequent.’
‘Sarawak is a vacation spot the place journey, tradition and nature come collectively by way of genuine experiences deeply related to our landscapes, communities and lifestyle,’ shared Dr. Sharzede Datu Haji Salleh Askor, the Chief Executive Officer of the Sarawak Tourism Board. ”AXN Ultimate Challenge: Sarawak’ provides viewers an thrilling approach to uncover this variety – from challenges impressed by our pure surroundings to cultural encounters and native tales that make each journey right here distinctive. We hope the sequence will encourage audiences throughout the area to find Sarawak, Malaysia for themselves.’
For extra info on ‘AXN Ultimate Challenge: Sarawak’, please go to: http://www.axn-asia.comAXN Asia — @axnasia (YouTube, Instagram, TikTookay, Facebook)AXN Taiwan — @axntw
The partnership between KC Global Media Asia, AXN Asia and the Sarawak Tourism Board highlights the rising pattern of display screen tourism, the place new audiences can uncover and interact with locations by way of authentic leisure content material.
In addition, this collaboration additional showcases KC Global Media Asia’s presence on the earth of journey & leisure and their dedication to constructing bridges between regional creators and audiences in all places. The firm stays devoted to championing creativity, widening entry to high quality leisure and contributing to a extra vibrant world content material panorama.
About KC Global Media
KC Global Media Entertainment LLC is a worldwide multi-media firm headquartered within the United States, with places of work in Singapore, Taiwan, Malaysia, China, the Philippines, and South Korea. The brainchild of former Sony executives Andy Kaplan and George Chien,
KC Global Media Asia (KCGM Asia) is Asia’s main leisure hub by way of the manufacturing, distribution and programming of high quality, ground-breaking content material. Backed by over three many years of business expertise, KCGM Asia boasts a formidable portfolio of premium manufacturers in Asia, together with English-language common leisure community AXN, Japanese anime content material community Animax, Korean common leisure community, ONE, English language common leisure FAST community, KCM, and AXN Sports.
KCGM Asia additionally expanded its distribution footprint by way of a three way partnership with JOURNY, a model of NextTrip, Inc., bringing premium journey and life-style content material to 94 million households throughout 23 markets in Asia Pacific, the Middle East, and Africa.
By combining award-winning content material, beloved leisure manufacturers, and deep experience within the Asia Pacific market, KCGM Asia is setting new requirements for leisure and viewers engagement throughout the area and past.
Website: www.KCGlobalMedia.com | Facebook: @KCGlobalMedia |Instagram: @KCGlobalMediaAsia | Linkedin: @KCGlobalMediaAsia
About Sarawak Tourism Board
Sarawak Tourism Board (STB) was included beneath the Sarawak Tourism Board (Incorporation) Ordinance on 12 November 1994, with the target of accelerating vacationer arrivals, creating better consciousness among the many commerce, media, and public of Sarawak’s various tourism choices, and positioning the state as a first-rate vacation spot for tradition, nature, and journey tourism.
As the important thing promoter of Sarawak, STB manages tourism promotion and advertising on behalf of the Ministry of Tourism, Creative Industry & Performing Arts Sarawak, working intently with Tourism Malaysia to spotlight Sarawak as an essential vacation spot inside Malaysia. The Board goals to maintain annual customer development of 5%-15%, with a concentrate on the home market in addition to regional markets akin to Singapore and Greater China. In Europe, STB maintains a powerful presence in Germany, the Netherlands, and the United Kingdom, whereas in Australia it continues to strengthen collaborations with tourism companions.
STB additionally prioritises cross-border promotion in Brunei and Indonesia (West Kalimantan) by way of media and commerce engagement. Committed to shut collaboration with business stakeholders and the media, the Sarawak Tourism Board’s mission is obvious: to convey Sarawak to the world, and the world to Sarawak.
About Sheraton Hotels & Resorts
Sheraton Hotels & Resorts makes it straightforward for company to really feel welcome at over 430 motels and resorts in 70 international locations and territories world wide. As essentially the most world model inside Marriott Bonvoy’s portfolio of extraordinary resort manufacturers sitting on the middle of lots of of communities world wide, Sheraton has a wealthy heritage in creating a way of belonging for company, wherever they’re on the earth. Sheraton is presently present process a significant model transformation, making a signature group expertise for the following era of vacationers and locals alike at properties throughout the globe. The new imaginative and prescient for Sheraton options intuitive design, tech-forward experiences, and upgrades to every part from public area and F&B to versatile assembly area. For extra info, please go to www.sheraton.com, and keep related on Facebook, and @sheratonhotels on X and Instagram. Sheraton is proud to take part in Marriott Bonvoy, the worldwide journey program from Marriott International. The program provides members a rare portfolio of world manufacturers, unique experiences on Marriott Bonvoy Moments, and unparalleled advantages together with free nights and Elite standing recognition. To enroll totally free or for extra details about this system, go to marriottbonvoy.com.
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