TOKYO, Sep 12 (News On Japan) –
Hair salon bankruptcies in Japan are on the rise, with 139 circumstances recorded between January and August 2024, a major enhance from earlier years. Factors akin to rising competitors, materials prices, and labor bills are contributing to this surge. Despite these challenges, some salons are discovering methods to thrive by adopting cost-effective methods.
One standout instance is Chokipeta, a series with 72 areas throughout the Kanto and Kansai areas. Known for its low-cost haircuts priced at 1,430 yen, Chokipeta has managed to keep up its reputation by inserting shops in handy areas like supermarkets and procuring facilities, permitting prospects to get a haircut whereas operating errands. This method has confirmed profitable, drawing in a gentle stream of consumers.
To preserve costs low and enhance effectivity, Chokipeta has carried out artistic options, akin to utilizing computerized shampoo machines to deal with a part of the method, liberating up workers to take care of different shoppers. Customers are additionally requested to dry their very own hair after a shampoo, additional lowering salon workload with out compromising service high quality. By streamlining operations, Chokipeta is ready to enhance buyer turnover whereas easing the workload on their workers, making it simpler to recruit new staff.
Meanwhile, DIY haircuts are gaining reputation, with extra folks opting to chop their very own hair between salon visits. Feather Safety Razor Co. has capitalized on this pattern with the success of its “Haircut Monster” bang trimmer, promoting over 200,000 models since its launch two years in the past. This product permits people to simply trim their bangs and keep a pure look, catering to those that desire to handle their very own hair at residence.
Source: TBS