BEIJING, Nov 08 (News On Japan) –
China is at the moment experiencing an unprecedented pet growth, with Japanese corporations seizing the chance to advertise pet-related merchandise.
At the International Import Expo in Shanghai, 54 corporations are showcasing acquainted Japanese pet merchandise, together with pet meals and toothbrushes for pets.
Amid the COVID-19 pandemic, with weakened social ties, China noticed a pointy rise in pet possession. Notably, the variety of pet cats has surged by 1.5 instances, reaching almost 70 million, in comparison with pre-pandemic ranges.
Takayama Hiroshi, Deputy Director at JETRO Shanghai “With intensifying domestic competition in China, many consumers are turning to pets as stress-relieving companions. This creates a substantial market opportunity.”
Against this backdrop, Panasonic is creating new pet home equipment for the Chinese market, together with automated feeders.
Homma Tetsurou, Vice President at Panasonic HD “Our home appliance business in China faces a challenge: limited appeal among younger consumers. But with many people willing to spend on pets, we see a potential market here.”
These pet-focused home equipment are developed in China and are being offered domestically in addition to in markets around the globe.
Source: ANN