New Delhi [India], November 6 (ANI): The Ministry of Housing and Urban Affairs (MoHUA) is launching an empowering initiative called “Women for Water, Water for Women Campaign” below the Atal Mission for Rejuvenation and Urban Transformation (AMRUT).
According to a press launch by the Ministry of Housing and Urban Affairs, in collaboration with the Ministry’s National Urban Livelihood Mission (NULM), this marketing campaign is designed to have a good time “Jal Diwali” and can run from November 7 to 9.
The main goal of this marketing campaign is to create a platform for ladies to actively take part in water governance.
It will supply ladies first-hand publicity to water remedy processes by organizing visits to Water Treatment Plants (WTPs) of their respective cities, learn the press launch.
These visits will present ladies with a deep understanding of the essential steps concerned in delivering protected and clear ingesting water to households.
Furthermore, members will study water high quality testing protocols that make sure the supply of high-quality water, learn the press launch.
Ultimately, the marketing campaign seeks to foster a way of possession and accountability amongst ladies towards water infrastructure.
India boasts greater than 3,000 water remedy vegetation with a designed capability exceeding 65,000 million litres per day (MLD) and an operational capability of over 55,000 MLD.
During the “Water for Women, Women for Water Campaign,” ladies from Self Help Groups (SHGs) will go to over 550 water remedy vegetation, which collectively have an operational capability of greater than 20,000 MLD, accounting for greater than 35 per cent of the nation’s complete capability, learn the press launch.
Women play a pivotal position in managing family water sources. By equipping them with data about water remedy processes and infrastructure, MoHUA goals to boost their potential to safe entry to protected and clear ingesting water for his or her households.
The marketing campaign is dedicated to selling gender equality by encouraging inclusivity and variety in sectors which have historically been male-dominated, learn the press launch.
The first part of the “Water for Women, Women for Water Campaign,” generally known as “Jal Diwali,” will embrace participation from all States and Union Territories (besides these below the Model Code of Conduct).
It is anticipated that greater than 15,000 SHG ladies from throughout the nation will take part on this initiative.
The marketing campaign will deal with some key areas- introducing ladies to the functioning of Water Treatment Plants and water testing amenities, encouraging inclusivity and participation by means of souvenirs and articles created by Women SHGs, and familiarizing and educating ladies concerning the AMRUT scheme and its affect on water infrastructure.
The anticipated outcomes of the marketing campaign embrace elevated consciousness and data of water remedy processes, a heightened sense of possession and accountability, the promotion of inclusivity, the empowerment of SHGs, constructive neighborhood affect, and a mannequin for future initiatives.
State and metropolis officers from AMRUT and NULM will facilitate these visits by figuring out appropriate WTPs. MoHUA has referred to as upon all state and metropolis officers to actively take part and help this initiative, marking a major step in direction of involving ladies within the crucial area of water infrastructure below AMRUT. (ANI)