BusinessWire IndiaMumbai (Maharashtra) [India], May 24: Leading sports activities broadcaster Sony Sports Network has introduced the unique onboarding Sania Mirza because the Tennis Ambassador for Sony Sports Network, who will likely be seen as an professional panelist on the community. Sony Sports Network is the house to a few out of the 4 Grand Slams, the Australian Open, Roland-Garros, US Open, together with the Davis Cup, making it the Home of Tennis in India.
Sania Mirza is a family identify in India, and her achievements have put the nation on the worldwide tennis map. Having received six Grand Slam titles throughout Australian Open (2), US Open (2), Roland Garros (1)Wimbledon (1), together with three girls’s doubles titles and three combined doubles titles, she is without doubt one of the most profitable tennis gamers in Indian historical past.
Following an illustrious profession, the place the followers noticed her serving up aces on tennis courts, Sania Mirza will now additionally serve up professional insights off the courtroom on Sony Sports Network’s Extraaa Serve. The Arjuna Award, Padma Shri, Major Dhyan Chand Khel Ratna Award and Padma Bhushan recipient will likely be seen on the Sony Sports Network beginning with the Roland-Garros on twenty eighth May 2023.
Sony Sports Network has launched a particular marketing campaign known as Home of Tennis. The marketing campaign showcases Sania Mirza, Sony Sports Network, and the three Grand Slams as a match made in heaven and celebrates her journey as she dons the hat of an professional after retiring from taking part in tennis. The first movie talks about Sania Mirza completely partnering with Sony Sports Network. The second movie is Sania Mirza presenting Roland Garros, Clay that Slays, to Indian audiences. The third movie will showcase Sony Sports Network because the Home to Tennis with all three Grand Slams – Australian Open, Roland Garros and US Open, offered by the Tennis Ace. The fourth movie with Sania Mirza will likely be a teaser for the US Open, which is actually a Glam Slam and can launch in August.
Link to Campaign Film:This affiliation with Sania Mirza is one more step taken by Sony Sports Network to boost the viewing expertise of tennis followers in India. The community has been on the forefront of offering the most effective tennis content material, and this affiliation with Sania Mirza will additional strengthen its place available in the market.
Comments:Rajesh Kaul, Chief Revenue Officer – DistributionInternational Business and Head – Sports Business, Sony Pictures Networks India:”We truly believe that Sania Mirza’s expertise and passion for tennis will be a great addition to our team, and we are thrilled to have her as the Tennis Ambassador for Sony Sports Network. This partnership with the Padma Bhushan awardee will further strengthen our position as the premier destination for tennis in India, as well as enhance the viewing experience of tennis fans in India. Sony Sports Network has been at the forefront of providing the best tennis content, and additionally, we are the first broadcasters to telecast the Grand Slams live in multiple regional languages. This initiative has been widely appreciated by viewers across India, as it has taken the sport to a wider audience.” Sania Mirza, Tennis Legend, and Tennis Ambassador for Sony Sports Network:”I am very excited to be a part of the Tennis Broadcast with Sony Sports Network post my recent retirement. With a strong portfolio of three of the four Grand Slams, Sony Sports Network is the Home of Tennis in India. It feels great to be part of the network’s commitment to bringing the best tennis content to viewers in India.” Watch the LIVE protection of Roland Garros 2023 on Sony Sports Ten 5 (English), Sony Sports Ten 2 (English), Sony Sports Ten 3 (Hindi) and Sony Sports Ten 4 (TamilTelugu) channels ranging from twenty eighth May 2023.
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