Titled The Indian Research & Insights Industry 2025 Update, the report mentioned the sector is anticipated to keep up regular progress of round 10% in FY2026, regardless of international financial headwinds and geopolitical uncertainties.
Growth is more likely to be pushed by rising worldwide demand for built-in perception supply, better use of synthetic intelligence, and the necessity to synthesise a number of knowledge sources for sooner and extra customised intelligence.
The growth of worldwide firms’ operations and captive centres in India is anticipated to strengthen worldwide mandates, whereas the home market will profit from rising digital maturity and rising demand for hyperlocal insights. Higher funding in model technique throughout non-CPG sectors, a revival in B2B analysis linked to manufacturing and automotive progress, and rising reliance on analysis by SMEs are additionally anticipated to help momentum.
According to the report, the trade’s progress displays a transition in direction of a extra mature and diversified analysis and insights market, aligned with India’s broader financial progress and evolving client and manufacturing traits.
Analytics remained the most important and fastest-growing phase, accounting for almost 60% of the market, with over 90% of demand coming from worldwide shoppers. The phase grew by 14% in FY2025, pushed by elevated adoption of predictive modelling, buyer lifetime worth evaluation, and econometrics. The report famous that whereas conventional companies akin to social media and internet analytics have matured, AI-driven options and cloud platforms are enabling better scalability and real-time insights.
Custom market analysis grew by 8%, supported by rising demand for specialised companies akin to client expertise analysis utilizing facial coding, eye monitoring, and emotional response monitoring. Syndicated analysis expanded by 6%, aided by a modest rebound from manufacturing-led shoppers and better outsourcing to India-based captive centres, though challenges stay in media measurement amid speedy digital and streaming adoption.Commenting on the trade’s efficiency, Nitin Kamat, Chief Growth & Partnerships Officer, TAM Media Research and President at Market Research Society of India, mentioned, “The Indian research and insights industry is entering a phase of maturity, where growth is driven less by volume and more by value. In alignment with Hon. Prime Minister Narendra Modi’s vision of Viksit Bharat 2047, which emphasises innovation, advanced capabilities and strategic value creation across sectors – the industry is gearing up to work alongside India Inc. to fuel progress. The shift from traditional data delivery to integrated, AI-enabled insights helps businesses act with speed and precision. Looking ahead, we expect the industry to evolve towards deeper adoption of advanced analytics and agentic AI, enabling India to lead in delivering actionable strategic intelligence on the global stage.”
Mitali Chowhan, Director General at Market Research Society of India, added, “Despite global uncertainties, the Indian Research & Insights industry continues to demonstrate resilience and relevance. The steady double-digit growth reflects increasing trust in data-driven decision-making across sectors. With rising digital maturity, hyperlocal insight needs, and growing international mandates, India is well placed to shape the future of insight-led transformation globally.”