Closed captions hadn’t modified since 1971; they failed to point out tone, emotion, or speaker identification. FCB Chicago’s marketing campaign reworked closed captions to make for a extra immersive expertise that matches inside cinematic language. It gained three Grand Prix at Cannes Lions this yr.
MullenLowe
Stella Artois “Reassuringly Expensive” (1982)
Stella Artois turned its larger worth level right into a optimistic with Lowe (which grew to become a part of MullenLowe). The slogan ran from 1982 to 2007 with cinematic advertisements that garnered worldwide acclaim.
Monster.com “When I Grow Up” (1999)
Mullen’s Super Bowl advert for Monster.com broke by means of with dry humor and black-and-white photographs–and helped flip the net jobs board right into a family identify.
E-Trade “Don’t Get Mad, Get E-Trade” (2017)
Instead of envying or hating the super-wealthy, you would be one among them, stated E-Trade in its long-running marketing campaign by MullenLowe.
Persil / Skip / Omo “Dirt is Good” (2020)
In the U.Ok., MullenLowe helped the Unilever detergent discover its goal by encouraging messy play for childhood growth. The marketing campaign was multi-award-winning and contributed to Unilever being named Cannes Lions 2024 Creative Marketer of the Year.