Budweiser’s infectious catchphrase, created by DDB Chicago, grew to become a world phenomenon and impressed quite a few reboots and sequels.
FCB
Oreo “Daily Twist” (2012)
For its a hundredth anniversary, Oreo and a crew of businesses together with DraftFCB posted an advert a day over 100 days, together with cultural commentary. The elaborate celebration was an early instance of real-time social promoting.
Sport England “This Girl Can” (2015)
FCB London’s “This Girl Can” for Sport England was a nationwide marketing campaign designed to interrupt down limitations to ladies’ and ladies’s participation in sport and train. It gained a number of awards, together with a Cannes Lions Grand Prix and the inaugural Glass Lion, whereas inspiring greater than 3.2 million girls to get energetic.
Burger King “Whopper Detour” (2019) – FCB NY
FCB New York’s stunt drove 1.5 million Burger King app downloads by letting followers unlock a one cent Whopper—however provided that they went to a McDonald’s location. The marketing campaign was coated world wide and swept awards at Cannes Lions in 2019.
Academy of Motion Picture Arts & Sciences and Rakish Entertainment “Caption With Intention” (2025)