The advert verification and measurement agency Integral Ad Science (IAS) is including an AI agent to its platform to assist advertisers optimize campaigns, the corporate introduced Tuesday.
IAS primarily provides instruments for serving to advertisers guarantee their messages run in acceptable environments and are seen by actual individuals fairly than bots. The firm’s IAS Agent will use real-time efficiency insights to tailor and automate campaigns inside IAS’ platform. Like different AI brokers, the brand new software will have the ability to execute some actions autonomously on a person’s behalf.
IAS Agent is skilled on the corporate’s years of proprietary knowledge, and makes use of a multimodal mannequin that may analyze trillions of knowledge indicators in actual time, together with photos, audio, video, and textual content, the corporate mentioned.