SEOUL, Jan 5 : South Korea’s Hyundai Motor Co and affiliate Kia Corp goal to develop their mixed world car gross sales by 3.2 per cent to 7.51 million automobiles in 2026, after narrowly lacking their gross sales targets in 2025.
The automakers, which collectively rank third in world car gross sales, offered mixed 7.27 million automobiles in 2025, up 0.6 per cent from 2024 as U.S. hybrid car gross sales offset sluggish EV demand following the top of subsidies final September.
Hyundai, which generates about 40 per cent of its income from the U.S. market, has benefited from rising demand for hybrid automobiles.
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The firm mentioned in an announcement that it posted a fifth 12 months of file retail gross sales within the United States in 2025, including that electrified automobiles accounted for 30 per cent of its retail combine, with hybrid gross sales growing 36 per cent and EV gross sales rising 7 per cent.
Kia, in the meantime, famous it targeted on increasing hybrid car gross sales within the United States and strengthened its place in Europe by larger EV volumes, regardless of an unsure business setting impacted by U.S. tariffs.
For this 12 months, Hyundai mentioned it plans to optimize revenue by launching new electrified fashions and rolling out superior manufacturing amenities, together with an EV-dedicated plant in Ulsan and the Pune plant in India, because it responds to shifting regional demand.
Hyundai’s 2026 gross sales goal was set at 4.16 million items, decrease than its 2025 goal of 4.17 million automobiles, however larger than its 2025 annual gross sales results of 4.14 million items.
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Korea Investment & Securities analyst Kim Chang-ho mentioned Hyundai’s goal this 12 months seems to mirror expectations that the enterprise setting will likely be difficult.
Kia, in distinction, seems to have room for development, because the up to date Telluride mannequin is ready to be produced and offered regionally within the United States, free from U.S. auto tariffs, Kim mentioned.
Analysts mentioned increasing U.S.-based hybrid manufacturing can be key for Hyundai and Kia to higher compete with Toyota, the highest hybrid vendor within the U.S., because the Japanese rival produces a number of hybrid fashions there.
Toyota held almost 50 per cent of the U.S. hybrid market as of November final 12 months, whereas Hyundai Motor had 13 per cent, based on S&P Global knowledge.
In September, Hyundai Motor mentioned it aimed to provide greater than 80 per cent of the automobiles it sells within the U.S. in America by 2030 as a consequence of U.S. tariff insurance policies.