New Delhi [India], September 15 (ANI): The Housing and Urban Affairs Ministry in collaboration with the Department of Drinking Water and Sanitation, Ministry of Jal Shakti, launched the ‘Swachhata Hi Seva’ (SHS) marketing campaign on Friday.
The fortnight marketing campaign, initiated as a prelude to Swachh Bharat Diwas (Mahatma Gandhi Jayanti), will run from September 15 to October 2, aiming to commemorate 9 years of the ‘Swachh Bharat Mission’, learn the Ministry of Housing and Urban Affairs press launch.
SHS-2023 was inaugurated in a digital ceremony by Jal Shakti Minister Gajendra Singh Shekhawat, Housing and Urban Affairs Minister Hardeep Singh Puri and Rural Development and Panchayati Raj Minister Giriraj Singh.
During the occasion, officers from totally different cities, together with Leh, Ladakh; Pimpri, Maharashtra; Meerut, Uttar Pradesh; and Lakhimpur, Assam, shared their cities’ finest practices in Swachhata-related actions, learn the press launch.
Addressing the launch occasion, Puri highlighted the importance of the ‘Swachh Bharat Mission.’He emphasised that the Swachhata mission had prioritized marginalized and weak sections of city areas, uplifting and empowering the city poor.
The’Swachhata Hi Seva’ fortnight seeks to have interaction tens of millions of residents throughout the nation by numerous actions, together with the Indian Swachhata League 2.0, ‘SafaiMitra Suraksha Shivir,’ and mass cleanliness drives.
The occasion witnessed the launch of a video on SHS-2023, together with the revealing of the marketing campaign’s emblem, web site, and portal. Additionally, logos for the “Indian Swachhata League (ISL) 2.0” and “Safaimitra Suraksha Shivir” had been launched, together with the “Citizens’ Portal”, learn the press launch.
Speaking concerning the Swachh Bharat Mission and the launch of SHS 2023, Puri hailed the mission’s transformative affect.
Puri stated,”By building 73.62 lakh toilets (67.1 lakh individual household toilets and 6.52 lakh community and public toilets), we have provided dignity and health to millions of urban poor”.
“95 per cent wards in India have 100 per cent door-to-door collection of waste. More than 88% of the wards have source segregation of waste. This was possible because the Swachh Bharat Mission evolved to become a ‘Jan Andolan’ instead of a typical sarkari programme”, he added.
He recalled that when the Prime Minister introduced the Swachh Bharat Mission on August 15, 2014, attaining such an enormous transformation was unimaginable, learn the discharge.
Despite India’s poor sanitation efficiency, the nation efficiently achieved the Open Defecation Free (ODF) goal inside 5 years, with all 4,884 city native our bodies (ULBs) in India now ODF.
Puri additional introduced the extension of the city part of the mission by the Swachh Bharat Mission- Urban 2.0 (SBM-U 2.0) till 2026.
SBM-U 2.0 goals to make all Indian cities ‘Garbage Free’ and tackle legacy dumpsites. It covers numerous points, together with Material Recovery Facilities (MRFs), Waste-to-Energy vegetation (WtE vegetation), development and demolition waste administration, Refuse Derived Fuel (RDF) vegetation, scientific landfill websites, and the remediation of legacy waste, learn the discharge.
The ‘Swachhata Hi Seva’ marketing campaign’s theme for 2023 is ‘Garbage Free India,’ with actions deliberate to make sure a visibly increased stage of cleanliness throughout native our bodies, and welfare initiatives for sanitation staff. The marketing campaign goals to contain authorities ministries, PSUs, state governments, native our bodies, and residents in large cleanliness drives, consciousness campaigns, and welfare applications.
As India enters this new section of the Swachh Bharat Mission, the nation is poised to resume its dedication to cleanliness and hygiene, striving in the direction of the imaginative and prescient of a cleaner and more healthy India, the discharge stated. (ANI)