Hellmann’s will present up through the Super Bowl for the sixth consecutive yr.
The Unilever-owned model will air a 30-second spot through the Big Game, speaking up its standing because the “essential game day ingredient,” the corporate stated in an announcement.
In 2025, the unfold tapped into the nostalgia across the 1989 movie When Harry Met Sally, recreating the enduring diner scene at New York’s Katz’s Deli with Meg Ryan and Billy Crystal.
WPP’s VML will create Hellmann’s advert once more for Super Bowl 60.
This season, the model has continued to strengthen its presence throughout soccer tradition, from the launch of “House of Hellmann’s,” its first-ever fashion-meets-football collaboration, to its “Do Dip” marketing campaign, which introduced collectively diehard supporters and fair-weather followers over their shared love for recreation day dishes.
“Over the past six years, we’ve worked to build a meaningful presence within football culture, and returning to the Big Game reflects our commitment to celebrating fans of all kinds over a common love for game day dishes,” stated Jessica Grigoriou, advertising and marketing svp at Unilever North America’s condiments enterprise, in an announcement.
She stated this yr’s advert can be about “delivering the kind of unexpected fun people love from Hellmann’s,” including: “We’ve re-imagined a mealtime moment and turned it into something unforgettable.”
In 2024, Unilever’s condiments enterprise, led by Hellmann’s, generated roughly $3.25 billion in gross sales.