First there was cultivated hen. Then got here cultivated crustaceans. Now, say good day to cultivated “Quailia”. No, that isn’t ‘quail’ in a special language; Quailia is a brand new cultivated meat crafted from cells of the Japanese quail by cell-based meat firm Vow. Marketed below the model title Forged, Quailia is, in line with its producers, “an entirely new animal unlike any other in the world… to serve only one purpose – to be utterly delicious”.
In a deviation from how cultivated meats have historically been marketed, Vow isn’t releasing Quailia as items of cultivated meat. Rather, it has created what it deems a extra market-friendly product referred to as Forged Parfait. The first in a line of merchandise that will probably be unveiled in Singapore all year long, Forged Parfait is actually a model of poultry liver parfait or pate.
“What we tried to do is match the rich, gaminess of quail with this light, delicate creaminess of the parfait,” defined Vow’s CEO George Peppou. “This is food for people who like eating meat and want to eat more of it. It just so happens that we do that in a very small space with a small environmental footprint.”