The Greek Tourism Ministry is tightening coordination between nationwide and regional tourism promotion, whereas accelerating the digital transformation of VisitGreece.gr and stepping up accessible tourism insurance policies.
The transfer is a part of a broader technique to modernize vacation spot advertising and assist various tourism growth.
The coverage course was outlined throughout the seventh assembly of the Regional Tourism Council, chaired by Tourism Minister Olga Kefalogianni, with the participation of regional authorities from throughout the nation and representatives of the Greek National Tourism Organization (GNTO).
The dialogue targeted on aligning promotional actions with the central planning of the Tourism Ministry and strengthening accessibility throughout Greek locations.
According to the ministry, coordinated promotion by means of the GNTO and the areas is a key pillar of the nationwide tourism technique, aimed toward enhancing Greece’s worldwide picture whereas highlighting the distinct traits and aggressive benefits of every area. Emphasis was positioned on the necessity for a diversified, multi-thematic tourism providing tailor-made to native identities and evolving journey demand.
Advancing AI-driven VisitGreece.gr improve
A central factor of the technique is the digital improve of Greece’s official journey portal, VisitGreece.gr, which is being redesigned by means of tasks funded by the Recovery and Resilience Facility. The new platform will incorporate second-generation synthetic intelligence (AI) to offer customized data, interactive maps, automated customer companies, translation instruments, vacation spot alerts, and augmented actuality functions for on-site excursions.
Alongside the principle portal, the ministry is growing devoted digital platforms for various types of tourism, together with agritourism, gastronomy, mountain tourism, marine and diving tourism, and thermal tourism, as a part of efforts to broaden Greece’s tourism product and lengthen demand past conventional choices.
Accessibility priorities
Accessibility was the second main theme of the council’s assembly, with the Tourism Ministry reaffirming its dedication to inclusive tourism as a core coverage precedence. The initiative is linked to Greece’s Disability Rights Strategy 2024–2030 and consists of focused actions throughout the tourism worth chain.
In this context, the ministry has established a working group to develop a National Strategy for Accessible Tourism and has accomplished the institutional framework for the “Accessible Tourism Destination” label. The framework was finalized by means of a Joint Ministerial Decision issued in March 2025 and is addressed to native authorities, aiming to embed accessibility as a central part of native tourism growth insurance policies.
The Greek tourism minister highlighted the position of the areas in supporting municipalities in acquiring the label and in selling licensed locations by means of their annual tourism advertising applications.
Kefalogianni additionally underlined that efficient cooperation between central authorities, native authorities, and the non-public sector is crucial for strengthening vacation spot resilience and guaranteeing long-term advantages for native communities.
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