New Delhi [India] August 12 (ANI): AI Pulse Survey executed by international consulting agency Protiviti, has revealed that whereas most organisations worldwide are nonetheless within the early levels of synthetic intelligence (AI) adoption, satisfaction ranges with AI returns are excessive, with 85 per cent reporting that investments have met or exceeded expectations.
The research, carried out between March-April 2025 throughout over 1000 enterprise leaders from varied sectors and geographies, discovered that solely 8 per cent of the organisations have reached the very best maturity stage, which they known as the ‘transformation’ stage, the place AI drives important innovation and aggressive benefit. A majority, 51 per cent are within the preliminary exploration or experimentation phases.
The know-how sector is probably the most superior, with over 70 per cent of the businesses in levels three and 4 of AI maturity, actively scaling AI and utilizing it to reshape industries. Manufacturing exhibits robust experimentation, significantly in predictive upkeep, high quality management and robotics.
With maturity return on Investments (ROI) satisfaction stage in AI have risen considerably. At the earliest stage, 36 per cent of organisations stated returns had been under expectations. But by the transformation stage, almost 75 per cent reported returns exceeding expectations, with 47 per cent saying that they had considerably exceeded expectations.
Integration with current programs emerged as the only greatest problem, cited by 30 per cent of the respondents, adopted by lack of knowledge of impactful consumer circumstances and knowledge availability points. Data challenges develop into extra distinguished in superior levels, with 29 per cent of stage 5 firms citing it as their high concern.
The survey additionally revealed shifting perceptions of AI success. Early-stage organisations give attention to value financial savings, worker productiveness and course of effectivity. In later levels, priorities develop to buyer satisfaction and income progress, indicating a strategic pivot from short-term efficiencies to long-term enterprise transformation.
‘Our inaugural survey demonstrates that AI success is a fancy evolution for companies worldwide, requiring technique, endurance, and a willingness to rethink the basics of enterprise,’ stated Sandeep Gupta, Managing Director, Protiviti Member Firm for India
‘The findings reveal that there’s a clear reward for many who transfer previous AI experimentation,’ stated Dhrubabrata Ghosh Dastidar, Managing Director, Protiviti Member Firm for India. ‘The early promise of AI will stay unfulfilled except firms operationalize it at scale.’
The report concludes that to progress from experimentation to transformation, organisations ought to give attention to functionality constructing, strong knowledge governance, scalable infrastructure and steady worker upskilling. Non-tech sectors are suggested to undertake finest practices from the tech trade, together with agile experimentation and cloud-based AI options.
Respondents to the survey represented various industries, with the very best participation from know-how (11 per cent) and manufacturing (10 per cent). The US accounted for 42 per cent of responses, adopted by India and the UK (10 per cent every) and Japan (8 per cent).
Protiviti’s findings underline that whereas the AI journey continues to be nascent for a lot of, these investing in strategic alignment, knowledge readiness and cultural change are finest positioned to attain sustainable, innovation-driven progress. (ANI)

