TOKYO, May 23 (News On Japan) –
FamilyMart has unveiled a brand new retail technique dubbed the “Apollo Plan,” aiming to develop its gross sales area by attaching small, three-tsubo (about 10 sq. meters) white containers to present shops. At a location in Kanagawa Prefecture, curious prospects observed the unfamiliar construction subsequent to the standard storefront, questioning aloud what it’d comprise.
Rather than launching into area, because the identify may whimsically counsel, the initiative focuses on down-to-earth wants: boosting gross sales of high-demand objects like rice balls and clothes. According to Tetsuya Miura, head of the corporate’s growth promotion division, “The Apollo Plan is our approach to floor space expansion. Construction costs are reduced by about 30%, so we expect to see significant benefits from that as well.”
With rising materials prices and labor shortages making it more durable to open fully new shops, FamilyMart is choosing a more cost effective answer. By rising the number of merchandise by this extra container area, the corporate expects a ten% rise in gross sales for these expanded objects.
The firm goals to roll out the Apollo Plan to as many as 1,000 shops nationwide by the tip of February subsequent 12 months.
Source: TBS