Mediaocean, an omnichannel adtech platform that manages upwards of $200 billion of spend by its pipes every year, on Thursday named legendary media dealmaker Michael Kassan vice chairman of its board of administrators.
In the position, Kassan—who has suggested corporations together with J.P. Morgan Chase, GE, AT&T, Unilever, and Conde Nast—will assist map Mediaocean’s future because it navigates the AI period of promoting.
“Technology connections matter, partner integrations matter, and relationships matter more,” Bill Wise, chief government officer of Mediaocean, instructed ADWEEK. “Mediaocean has extra integrations to gamers within the house than anybody else. That’s the plumbing and electrical energy that I usually discuss.