Regarding the Big Game advert, Green Light podcaster Allen instructed ADWEEK in a press release: “I always enjoy working with Kelce and Garage Beer because I truly never know what I’m getting into.”
He added: “This was my favorite one yet, because not only did Kelce smear shit all over his face, I also met my new best friend, the mini horse Doug. Just to be clear, Kelce is no longer my best buddy; Doug is. And it’s not even close. Also, Garage Beer is a great brand.”
Big beer rival Anheuser-Busch is the highest advertiser on this 12 months’s Super Bowl broadcast on NBC, with three minutes’ value of airtime scheduled for its Budweiser, Bud Light, and Michelob Ultra manufacturers.